The Double Tax: What It Really Costs Women of Color to Succeed

Episode 526 | Host: Emilie Aries | Guest: Anna Gifty Opoku-Agyeman

Let’s break down the economics of the pink tax—and the double tax, too.

We tell women to negotiate harder, lean in, and ask for what they’re worth. But what if the system was designed to make that impossible? Economist Anna Gifty Opoku-Agyeman calls it the double tax—the compounded price of racism and sexism that drains women of color’s time, money, and energy just to show up and succeed.

In this episode, we unpack how that hidden tax shows up at work—from policing what constitutes “presentable” to the unconscious stereotypes women of color navigate before they even get the job—and what it means for the ways women negotiate, lead, and thrive. Anna breaks down the numbers and the stories behind this extra burden, revealing why individual fixes aren’t enough and what real equity could look like if we stop asking women to bear the cost alone.

What is the Double Tax?

Perhaps you’ve already heard of “the pink tax”, the higher price tag on standard products (skin care, clothing, etc.) that are marketed to women versus those marketed to men. The “double tax” Anna writes about takes this lifelong expense a step further: women of color pay extra not only for being women but also for being Black. It’s the compounded cost of sexism and racism, and it adds up in a big way.

In her book, Anna follows the money and time spent on this tax from childhood to retirement and beyond. The first moment a young girl gazes in a mirror and even faintly understands that she has to look a certain way to be “presentable,” all the way to the cost of eldercare that disproportionately affects women of color. It adds up to an astronomical expense—and it’s consistently ignored in the wider conversation. The Double Tax brings together all the information Anna has collected and makes it readable so everyone can make informed decisions and push harder for systemic change.

The politics of presentability

It’s no coincidence that Anna kicks off her book talking about Black women’s hair. Beauty ideals hit all women from an early age, but little white girls often don’t incur the same costs. That first time sitting through a hair-straightening session sends a message about the importance of spending time and money on changing their appearance to be more acceptable to the mainstream.

Hair care differs, person to person, but for many Black women, regular maintenance can involve spending a full day (and hundreds of dollars) every few months having their hair braided or otherwise treated. The cost of complying? Lost wages and time. The cost of refusing to play the game? Either implicit bias or potentially even more explicit consequences, like being written up due to “unprofessional” presentation.

It’s about control, Anna explains. Those disproportionately represented in leadership set the standard, so arbitrary and ever-changing rules about what is deemed “appropriate” can often fail to include those with different lived experiences. These rules come to define professionalism across the board. 

Hiring stereotypes that leave women of color out

Professionalism expectations affect Black women before they even land the job. When someone is being considered for an interview or position, it’s human nature to acknowledge that the hiring manager quickly develops a lot of unconscious assumptions from the candidate’s resume, LinkedIn, portfolio, and social media posts. 

In The Double Tax’s chapters on the workforce, Anna considers the Black woman in her 30s who is applying for a job for which she is fully qualified. Instantly, she’s up against employers’ expectations about a woman of child-rearing age—that she’ll probably leave in a few years to have kids, that moms don’t have as much time or desire to focus on their career, and that they’ll be less committed to the company. But that stereotype is layered upon further for women of color, who are also navigating deep-seated negative biases that suggest that people of color are fundamentally less productive, too. She hasn’t even said hello, and she’s already at a financial disadvantage. 

If that Black woman does get the job, those negative stereotypes and others will continue to impact her ability to rise up in the company. Unfortunately, it’s not just white male CEOs who make these assumptions - all people do.

Connection is the key piece we’re missing

If you acknowledge the Double Tax is a problem but still don’t see how it impacts our society as a whole, consider Anna’s Venn diagram of demographics. She explains that people often picture educated Black women on the outskirts of this visual, but they’re right in the middle, with experiences that overlap everyone else’s. They share Blackness with Black men, womanhood with White women, and, often, advanced education with White men. They might be only 7% of the population, but their experiences - and fate - are shared by the vast majority of workers. 

When I asked Anna what women who want to focus their ambition and privilege on fixing this issue (like Bossed Up listeners) can do to start advocating for changes that will help Black women and our whole society, she dropped a revelatory wake-up call: White women need to come together ourselves before we can come together for other women. 

This isn’t the first time our society’s lack of—and genuine need for—building community has come up on this podcast. In episode 456, How Connection Can Cure What Ails Us, Julia Hotz outlines the many ways building community benefits our society. In episode 497, Where Have All the Good Friends Gone?, I talk about how we can start to regenerate these connections.

As Anna puts it, you can’t build sisterhood across the bridge if you haven’t built sisterhood on your side first. White women don’t connect enough, which means we don’t easily recognize how alike our experiences are in spite of the other features that seem to separate us, like where we live, our politics, or our child-raising or child-free reality. If we fought the self and patriarchy-imposed isolation and started seeing the mutual understanding that Anna shares with every Black woman she passes on the street, then we could start working together for systemic change that will benefit everyone. 

How have you encountered the costs of being a woman, or a woman of color, in the workplace and in the world? Our Facebook Courage Community and our group on LinkedIn are great places to start connecting over our shared experiences and building that community Anna so rightfully points out we need before we can start tackling the bigger issues.

Related links from today’s episode:

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