Why Your Resume Isn’t Working (and What to Try Instead)

Episode 543 | Host: Emilie Aries | Guest: Sam DeMase

Leverage your strengths, your values, and AI to make the job search less daunting.

The 2026 job market isn’t for the faint of heart. I regularly speak with job seekers and employers alike who are shook by the high volume of applicants, lack of transparency, and general chaos of the hiring ecosystem right now. 

Sam DeMase spent more than a decade in corporate people operations and today serves as ZipRecruiter’s first-ever career expert and “Your Career Bestie” on TikTok and Instagram. Sam joined me to share her insights and strategies and prove to you that landing your dream job can still be in the cards.

2026 job market trends

Sam describes most employers’ ideal hire these days as having “the perfect balance of tech and human-centered soft skills”. This makes sense, given the ever-growing impact of AI on the workplace; job seekers need to both excel at leveraging large language models and know how to manage without over-relying on automated technology.  

Sam stresses that job seekers need to become specialists; casting a wide net by generalizing your skill set just isn’t going to cut it. This is something I’ve been encouraging my clients to do for years now. It’s hard to find a job, so the natural reflex is to make yourself sound useful to as broad a range of hiring teams as possible. The problem is, that’s also the best way to get lost in the thousands of applications most companies receive for every job post.

It’s not enough to say you’re a people person, Sam explains. You need to drill down on what each general trait delivers. You are a persuasive communicator or an empathetic listener who’s great at winning over tough clients. Framing all your skills in terms of what they achieve is key. More on that later!

Predictions for hiring in 2026

As the year of a “very tough and chaotic, full-impact” job market continues, Sam predicts three trends that will become more and more prominent:

  1. Companies will continue to prioritize human-centered leadership skills. The good news: women tend to excel here! Traits like strengths identification and change management will be highly valued.

  2. Organizations will seek out new hires with proven expertise in asynchronous work environments. They’ll expect you to prove your value as a remote collaborator, managing teams at a distance and leveraging technology in your processes.

  3. Employers will require experience in managing AI systems in the realm of quality control, output evaluation, and AI ethics. This ties in with what I talked about in Episode 542, Why AI is Giving Women the “Ick”, particularly regarding everyone becoming managers, like Ezra Klein pointed out recently.

In addition to these likely leanings, Sam has her fingers crossed that we’ll see wider adoption of four-day workweeks and flexibility as a baseline requirement rather than something you have to earn or fight for.

I wanted to know what Sam thinks about what I’m calling the “employer clawback of power,” which we’re most often seeing in the form of return-to-office mandates. She’s fairly optimistic about this concerning trend passing in time. The pandemic certainly made flexibility non-negotiable, and companies are attempting to pull back on that now, but forced in-person work doesn’t seem like a sustainable long-term solution to her. However, she acknowledges that the only way we’ll get back the flexibility we need, especially as women with familial responsibilities, is to talk about it, encourage collective action, and put pressure on our employers.

Leverage AI for the job search

Large language models have made it incredibly easy to pump out a generic resume in a matter of minutes. They also help employers comb through the thousands of applications they’re seeing; continuing that cycle, job searchers pack their resumes with generic keywords hyper-aligned with each job posting.

Sam agrees that women are more likely to shy away from AI, a view supported by research like the 2024 Harvard Business Review study I talked about in Episode 540, The Double Disadvantage: AI, Women, and the Future of Work. They’re raising important ethical concerns about its use, but refusing to engage may leave us behind.

Sam recommends we “Use AI to consult, never as your result.” Use it strategically to compare your resume to the job posting and highlight any gaps for you. From there, you can reframe your experience to better suit the position or do some legwork to get up to speed on those missing components.

Refine your value proposition for the job search

Chances are, you already are a specialist in your field. What you need to do is get comfortable with building a resume that showcases just how special you are. To begin this process, Sam recommends fine-tuning your value proposition. 

Her simple formula is an excellent place to start:

“Using my background and skills in XYZ, I help companies achieve ABC.”

In addition to helping you narrow down what kinds of companies you’re going to apply to, what I love most about this approach is how audience-centered it is. So often, we avoid “bragging” about our specific achievements because we’re uncomfortable focusing on ourselves. But if we consider how our skills will help the company we’re applying to work for, suddenly, we’re letting our thoughtful, people-first tendencies have the floor. Describe those skills and achievements in colorful detail, Sam says, to build a value proposition you can truly stand behind and market. Put another way: “Own your superpowers.”

Should you have multiple resumes?

Sam advocates for doing away with the whole “fresh resume for every application” approach and sticking with a single one, making only minor tweaks when needed. If you’re truly aligning your search with your value proposition, you shouldn’t need multiples.

I thought this was great advice, but I pushed back: what if you’re considering pivoting into something new? Don’t you need a resume for the usual jobs and one for the new ones? Sam sticks with her initial recommendation. If you’re going to pivot, she says, then that new resume is your only resume. Your experience hasn’t changed, after all, just how you’re going to frame it.

Let go of job search guilt 

You probably know some career monogamists, or maybe you are one. These are the people who refuse to leave even a job they hate. For these people, Sam recommends something I often tell my clients as well: you don’t need to quit your current job to look for a different one. Searching for something new and better while you continue in a mediocre position is a low-risk, high-return practice. 

And when it comes to making the decision, leaving a job doesn’t mean abandoning your integrity. You can feel uncertain and still do what’s right for you. If it helps, think less about how this new opportunity will help you and more about the positive difference it will make for the people you support: your kids, your partner, your aging parents. Better hours, better pay, or a more flexible environment will improve their future, as well.

Don’t get catfished by a new job

Sam introduced me to a new phrase: job catfishing. This is where a job turns out to be completely different than the one described in the posting and discussed in the interview. It might seem too good to be true or be packed with red flags.

Signs of job catfishing include vague job descriptions and no compensation or listing a huge range, but Sam says your intuition is the biggest indicator. If the vibes seem off, there’s a good chance something is not right. Much like the career monogamists, keep in mind that you don’t owe a new job anything, especially if the employers were dishonest or vague in the hiring process.

Sam has so many wonderful tips for handling this tedious and often frightening job market; she’s seen the best and worst outcomes. Even in these trying times, she works every day with clients who land their dream jobs, so she knows it’s still possible. 

Perfect your value proposition, own your specialization, and narrow your search to only the jobs that fit it. In time, you’ll find what you’re looking for.

What has your experience in the 2026 job market been so far? Which of these trends are showing up for you, and what else are you seeing? As always, you can connect with me directly and join the conversation in the Facebook Courage Community or LinkedIn Group.

Related links

Get unstuck: move your career forward on your own terms

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Your Value Proposition is the Biggest Asset of Your Job Search

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Why AI is Giving Women the “Ick”