The Power Pause: Rebranding the Stay-at-Home Mom

Episode 516 | Host: Emilie Aries | Guest: Neha Ruch

An exploration of identity and ambition through the lens of caregiving and career.

I’ve talked a lot this year about being in the thick of my “baby-making era,” juggling full-time work while also raising a toddler and an infant. The choices that went into finding the right approach for my family in this tumultuous time of trad wives and girl bosses were multi-faceted and nuanced. And that’s a good way to describe my conversation with Neha Ruch, the founder of The Power Pause, a resource for ambitious women leaning into family life, and author of the USA Today bestselling book of the same name. 

Neha joins me on the podcast for a bold back-and-forth about the problem with society’s persistent motherhood binaries, the true definition of ambition, and how women can begin to exist more fully as career-driven professionals, caregivers, or anything in between.

Questioning the stay-at-home mom narrative

After a decade in brand marketing, the arrival of Neha’s son in 2016 changed things for her—as having children does for us all. When she realized that she was more fascinated by him than by her work, it made sense to reduce her hours and eventually step away from her corporate career completely.

The moment she did, the unsolicited pushback began. She would be bored; she was giving up; why did she even bother going to business school if she was just going to be a stay-at-home mom? All this pushback from the peanut gallery prompted Neha to dive deeper into the new title thrust upon her.

The socio-linguistics of “stay-at-home”

The terminology of “stay-at-home mom” deserves a brief exploration before we get to the stigma. “Stay-at-home” is a static, stagnant phrase, while “working” moms get an active verb. And anyone who’s spent any amount of time around children knows there’s nothing static about childcare. 

Around the time of the feminist revolution of the 1970s, a cinematic alternative was circulating: idyllic TV moms—June Cleaver of Leave It To Beaver fame and her ilk—all immaculately aproned and self-sacrificing, ready at the door with their kids’ lunches and their husbands’ after-work cocktails. The contrast between bra burner and doting mommy dearest was stark, and it jump-started a dichotomy that’s lasted through today.

A persistent discrepancy

Jump to the 2010s era of Sheryl Sandberg’s Lean In and the girl boss, and the cultural tropes dividing women who want to pursue a career and women who want to care for the kids were just as black and white and just as unrepresentative of the truth. Inspired by these two binaries surfacing 40 years apart but strikingly similar in tone, Neha’s organization commissioned a survey in 2023 called American Mothers on Pause. The results indicated that the image that comes to mind of a stay-at-home mom is still June Cleaver, and the image of a working mom is someone like Beyonce or Sandberg. 

As Neha says, “We never corrected for the reality of today.” A reality that, the same survey showed, includes many women embroiled in their careers who are planning to go half-time or take time off in the near future to shift their focus to family. In other words, the true work/family equation is much more fluid than the societal narrative of trad wives and girl bosses would have us believe.

Rebranding caregiving and ambition

Who better to overhaul the image of the stay-at-home mom than an established branding expert who’s also a primary caregiver? Neha took up the mantle by launching Mothers Untitled, which was recently renamed The Power Pause to align with her book’s release.

Neha’s work challenges what “ambition” really means. For decades, women who step back from the workforce or never pointedly pursue it have been labeled unambitious. As if mothering doesn’t take essential and dynamic skills like organization, people management, communication, and physical strength..

The real definition of ambition is “the determination to do things.” A society focused on income earning and salary chasing will naturally assume that those things must make money to count, but the at-home parent is undeniably doing many, many things. The shift to include parenting in our perspective of ambition changes how the public views this choice—not as luxurious or unambitious but as a different kind of valuable work. It also helps reframe the situation for the one in three women who aren’t so much pulled to family caregiving as they are pushed out of their careers due to childcare costs.

When staying home isn’t a choice

Neha encourages digging to the root of why having to leave your job because it’s cheaper than daycare feels so terrible. While it’s awful to have your agency torn from you, how would the at-home parent’s perspective shift if caregiving were treated like the powerful, essential, valuable service work that it is? 

If moms are told that leaving their jobs is frivolous and unworthy of support, it makes sense that change will feel negative, a career killer. Neha wants moms in these situations to be empowered to accept this forced change and then say, “How can I set this chapter up for personal growth?” 

Of course, this perspective shift will take more than self-work from parents and families. It also calls for systemic changes, input from companies, and considerations from future and current moms who haven’t yet made the shift.

How the workplace can help

I asked Neha to address the concern that The Power Pause is overpromising benefits and under-acknowledging the consequences of a woman leaving her job—savings, future earning potential, and so on. She says we need to stop just looking at and dissecting the problem and start taking action. Her book and organization provide a strategic roadmap for navigating the necessary changes, so women can begin negotiating their situation from day one. The Power Pause offers advice and resources on how to keep their skills sharp, maintain the bridge back to an old job, and ensure effective support systems.

Neha calls on companies to take two active steps toward building respect and acceptance for power pauses, too. First, she encourages them to be open to negotiating reductions in hours that will enable moms to be with their kids and continue the career trajectory they want. This also includes facilitating bridges back after the pause.

Second, she demands acknowledgement of the value of non-traditional work experiences, the kind moms develop during their years away from the office. The interpersonal issues they encounter daily and the PTA events they execute build skills that directly benefit any organization, if hiring managers would just look beyond the corporate conditioning. Combined with their previous on-the-job experience, most organizations would be lucky to have them back.

How can moms reclaim their power?

Moms, of course, are doing a ton already as at-home parents. Still, if and when the time comes to consider a return to the career world, skill-building and resume polishing go a long way. 

Don’t just write “at home with the kids” to explain your absence from the traditional workforce. Instead, own what you accomplished and learned while you were on your “career sabbatical for family life.” What courses did you take, and what committees were you a part of? What freelance or fractional work did you pick up? You don’t need to note that it was 5 hours a week; you just need to list the skills you polished up in that time—that’s what matters.

A lot of how your power pause goes for you comes down to how you prepare for it. It takes tangible preparations, like how you’ll leave your job and how you’ll come back to it if you do, and mental preparations like reminding yourself that the work you're doing isn’t “just” diapers and laundry. It is valuable and worthy of pride and dignity. Most of all, remember that you have permission to keep growing into your own person right alongside your child, whatever that trajectory looks like for you.

Are you a full-time working parent, taking a career sabbatical, or shifting to part-time work? Or are you one of the newer cohorts that’s tackling full-time remote work without childcare? Wherever you fall on the career/childcare spectrum, I want to hear all about it! What choices did you make, and how are financial considerations playing into them? Join our Courage Community on Facebook or our group on LinkedIn to engage with other moms so we can all support each other in abolishing the stay-at-home stigma.

Related links from today’s episode:

Connect with Neha

Get “The Power Pause: How To Plan A Career Break After Kids”

Learn more about Neha’s organization

The 2023 American Mothers on Pause study 

TAKE ACTION with Bossed Up

Bossed Up Courage Community

Bossed Up LinkedIn Group

Follow Emilie on Instagram

Support systemic solutions to create a care economy:

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